Here are the 5 most fitting corporate sponsors for the SEC
The landscape of college football is rapidly changing. From NIL and the transfer portal to the NCAA allowing corporate logos on the field, the sport is increasingly becoming more commercialized. Now, the Power Four conferences are trying to capitalize on the changing tides.
The Big 12 is looking for a corporate sponsor in return for naming rights of the conference. Right now, the frontrunner is reportedly Allstate. As one of the nation's leading providers of insurance, Allstate has been a sponsor of college football for a long time. In 2005, they started advertising on the field goal nets, becoming one of the most iconic images in college football history.
So that begs the question, why are they trying to buy the naming rights to an entire conference? How much more advertising does one company need? It seems a bit wasteful when they're already one of the biggest brands associated with the sport.
Although I think it's a terrible idea to sell the naming rights of conferences, I can't help but think of some of the best partnerships the SEC could make, and some are hilarious. It looks like college football is already heading that way, so why have a little fun and explore those possibilities?
5 most fitting corporate sponsors for the SEC
5. Red Diamond Sweet Tea
What's more southern than sweet tea? Perfect for any occasion, the ice-cold, refreshing beverage is a staple in every state with an SEC team. Well, every state except Missouri and Florida. But why Red Diamond?
Well, first, the popular Southern brand isn't flashy. It's packaged in a humble milk jug with a modest label. It doesn't need to pull you in with extravagant fonts, colorful labels, or exotic bottle designs. The product speaks for itself. Also, Red Diamond is consistent. No matter where you buy it, you know what you're getting.