College football fields can have corporate logos, per NCAA

College football is becoming more and more corporate. NIL Has become the de facto salary for college players, while the transfer portal acts as a free agency. Now, the NCAA announced they will allow logos on the field.

The opportunities for another income stream could be a big deal for programs like Arkansas. Fans have already seen what happens when people with the big wallets step in.

Some of the largest corporations in the world reside right here in Northwest Arkansas. JB Hunt is one of the largest trucking companies in the country and is a regular donor to Arkansas athletics. Even receiving the naming rights to the J.B. & Johnelle Hunt Family Baseball Development Center behind the right field of Baum Walker Stadium.

Tyson Foods is also a big player. One of the world’s leading producers of meat and the closest of the “big three” to Fayetteville. The former CEO and current chairman of the board for Tyson Foods, John Tyson, practically brought John Calipari to Arkansas by himself, earning the nickname "the chicken man," around the national sports landscape.

Last but certainly not least is Walmart, the largest company in the world by revenue. Of the three, their leadership probably has the least emotional investment in the university, but still enough to put their logo on the corners of Donald W. Reynolds Razorback Stadium.

One or all of those three corporations — including a couple more Natural State Fortune 500 companies — are candidates for the new advertising spots on the field. Although this is an excellent opportunity to earn some extra cash flow for the program, if there is a way to tie it to NIL, it could be a game-changer for Arkansas football.