The partnership between Tyson Foods and the University of Arkansas has been fruitful. One of the largest producers of meat in the country gets prime time advertisement with a big college sports brand in Arkansas, and intrinsically, through the biggest brand in college sports, the SEC. While Arkansas gets much-needed revenue and, of course, special perks like new basketball coach John Calipari. Now, the two have partnered to bring Razorback Nation a little something, too.
Tyson Foods is launching a new product geared toward Hog fans, the Tyson Razorback Nugget. Here is part of the press release introducing the Hogs shaped chicken nugget:
"Fans can support their team this fall with Tyson® brand’s white meat nuggets designed in the shape of the University of Arkansas’s iconic hog mascot...
They can be found in the freezer aisle of select Walmart stores in early August and select Sam’s Club locations in September."
In the age of NIL, it's perplexing that a partnership like this hasn't already occurred. Introducing products for fans completes the cycle. Fans buy products from corporate sponsors, sponsors donate to/pay for ads from the university, and the university's sports teams produce more fans.
Hopefully, the Razorback nuggets are the start of a trend that benefits everyone with ties to the Razorbacks.